TABLE OF CONTENTS

INTRODUCTION The relationship between creativity and business has always been an uneasy one. This chapter introduces the reader to the business concepts of organizational creativity as a business practice and creative accountability as a corporate mandate. What are the responsibilities of an employee in a creative company and what are the responsibilities of the employer? Here you learn that creativity is a business attribute just like accounting – it can be taught, managed and improved upon, just like your golf game. Organizational creativity can also be quantified and rated. As a result, its impact on a company's culture becomes evolutionary, rather than revolutionary. The War Waged Floor-to-Floor
Creative Accountability for the Innovation Generation
Change is Constant
Using the Creativity Circle as a Building Block

CHAPTER ONE The relationship between creativity and business has always been an uneasy one. This chapter introduces the reader to the business concepts of organizational creativity as a business practice and creative accountability as a corporate mandate. What are the responsibilities of an employee in a creative company and what are the responsibilities of the employer? Here you learn that creativity is a business attribute just like accounting – it can be taught, managed and improved upon, just like your golf game. Organizational creativity can also be quantified and rated. As a result, its impact on a company's culture becomes evolutionary, rather than revolutionary. Growing a Creative Company, Idea by Idea
Going Creative
Taking the Red Pill
Organizational Creativity Builds the World�s Largest Company
Four Alpha Step 1: Discovery
Four Alpha Step 2: Collaboration
Four Alpha Step 3: Evaluation
Four Alpha Step 4: Amplification
So Now What Do You Know?
There are Ideas and There are Solutions
Begin with an Ideation Journal

CHAPTER ONE The relationship between creativity and business has always been an uneasy one. This chapter introduces the reader to the business concepts of organizational creativity as a business practice and creative accountability as a corporate mandate. What are the responsibilities of an employee in a creative company and what are the responsibilities of the employer? Here you learn that creativity is a business attribute just like accounting – it can be taught, managed and improved upon, just like your golf game. Organizational creativity can also be quantified and rated. As a result, its impact on a company's culture becomes evolutionary, rather than revolutionary. Volunteering for Creative Service
Your Ideas Grow Your Company
Building the Creativity Circle
Why Would I Want to Do This?
Selecting Your Team
Managing for Creativity
Measuring up Creatively
The Business Advantage of Quantifying Creativity
The Career Advantages of Quantifying Creativity
Your Creativity Counts
The Emerging Concept of People as a Business Asset
The Writing on the Wall
Creativity Test Scores
IBM Poll of CEOs

CHAPTER SEVEN The relationship between creativity and business has always been an uneasy one. This chapter introduces the reader to the business concepts of organizational creativity as a